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| Saurabh Industrial
Services 28, 3Rd Floor, Sucheta Niwas , 285 Shahid Bhagatsing Road Fort, Mumbai- 400001 Maharashtra Phone : 91-022-22703684, 66317787/89 Fax: 91-022-22703685 Email : sasidharan@ttml.co.in |
Folding
cartons are by far the largest and most important group in paperboard packaging.
Blister
packs offer maximum product visibility and self-service convenience, while
at the same time providing good product protection against contamination and
transport damages. The backing card discourages theft of smaller articles,
provides convenient space for product identification, design, instructions
and is useful as a means of retail display.
Liner
cartons aie being increasingly used to package products like tea, masala,
ghee, oil, concentrates which were traditionally packed in pouches. Unlike
pouches, liner cartons provide better shelf display and visibility to the
product. They also provide more protection by being tamper proof and helps
in storing the product after opening. In case of oil packaging they are an
economical option as compared to HDP containers and due to their square shape
it is much easier to pack and transport in shippers.
Why
should a consumer pick up your product in a retail store in comparison to
similar products on the shelf? Statistics show that if a consumer picks up
a product from the shelf, 75 % chances are that he would buy it! A Holographic
or Metallised cartons helps in just doing that and provides tremendous aesthetic
or shelf appeal to the product.
With
increased changes in the preferences of consumer buying, features like visibility
of the produc5t have become very important. Today more & More people like
to see the product before they buy it. Hence a feature like a window on the
carton will help the consumer to see the product at the outer carton itself.| Home
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